Tata Neu a new application by Tata Group came to us with a challenge to build a communication strategy that gets people tapping into their app. 

With its core proposition of finding it all in one place - we carved the creative communication in an interesting way to explain just that.

How?
By the use of fingers. If there is someone apart from us humans whose life is going to get more easy with Tata Neu's existence- it is going to be our fingers.

Why?
Because they do not need to tap into a hundred apps, tabs and devices to serve for their different needs. In one tap, fingers can sort all the needs of the humans and have time on hand to do the things they really want to like indulge in hobbies or just laze around. 
In this way, we made fingers our hero.