An Advertising Creative.
McDowells No.1, India's highest selling whiskey brand urges people to find moments to celebrate with their No.1 Yaars.
The brand decided to launch a whole new range of spirits to become leaders in all spirit categories and capture all drinking occasions with everyone (not just your No.1 Yaars).
Such a big launch needed to be grand. From its branding to the new communication and all the launch pieces, this project definitely cost us nights but was worth it in the end.
Brand Identity and Coinage
The film opens at the boss’s house where he’s making pasta while Karthik sits at the island table with his laptop open.
Boss: Isme next quarter ka plan bhi daal dete hai.. Better rahega...
Kartik: Par kal toh weekend hai…
Boss (almost to himself): Hmmm.. Phir toh mujhe hi karna padega...
Time milna chahiye... Bas...
Kartik: Time nahi boss, mujhey toh lagta hai aapko medal milna chahiye.
Really.
Ek medal toh che saal mein saare weekend pe kaam karne ke liye..
Aur doosra apni biwi se zyada apne client ko kush rakhne ke liye..
Teen saal se wo chhutti ka plan bana rahi hai..
Aur aapko abhi bhi next quarter ki padi hai.
Nahi kiya next quarter ka plan…
Kya ho jaayega? Kaam ruk jaayega,
company bandh ho jaayegi,
Country mein recession aa jaayega!?
Main likh ke deta hun,
do din baad ye plan kisi ko yaad nahi rehne waala...
Lekin sab cancel kar ke Bali mein baithi hui biwi ko surprise dogey na...
woh yaad rehne wala hai!
Boss looks up at Karthik and then at his phone, still undecided.
Karthik: Flight bhi main hee book karun kya?
This is the final push the boss needed, as he picks up his phone.
As he books the flight, the boss looks at Kartik and smiles.
VO: Yaaron wali baat toh wo hai, jiski daant mein bhi pyaar ho.
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