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An Advertising Creative.
Can't Get More Italian
There were many players in the Italian foods segment,
Del Monte needed something to own for their new launch.
While researching, we observed that most brands had sourced their Italian products from India or the Mediterranean.
We made authenticity Del Monte's story.
Because it simply can't get more Italian than Italian
manufactured and made by Italians.
Say Yes to You
In the times of COVID 19, what was important was to
Say yes to the things that matter
Say yes to staying safe
Say yes to health
Say yes to You
That became the core thought behind we starting opting for only the things that mattered. Del Monte planned to introduce two new healthy juices right in time, one with the essential vitamins and the other to boost immunity. A simple idea became the core of this launch.
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