Hexa Pulled A Plane

Brief: Tata Hexa was shooting for their launch TVC wherein the car pulls a plane to demonstrate its strength. However, two days prior to the release of the film - footage and snaps from the shoot got leaked on social media. How could they use that to their advantage?

Idea: We got 200 lifestyle influencers from different walks of life on board. Overnight, we created 200 memes using the leaked snaps and popular meme formats and asked the influencers to share them across.

Result: Everyone laughed. Conversations flowed. In turn, people started eagerly waiting fort the TVC and the all-new Tata Hexa.