Future Group was about to launch their new makeup essentials brand, TS. 

We had to create a low budget launch campaign for the brand and use their never-seen-before products in an interesting way. 

So what did we do?
We brought the brand in the market with the proposition - 'TS I Love You' thereby grabbing the eyeballs of the Gen Z audience and making them feel like they are missing out on a latest trend.
This in turn, helped us drive curiosity and sales.